MEASURING UP! - REVIEWS
"I was lucky enough to receive Anne Miner's book in September as well as attend a session where she presented key aspects of the contents.
In this economy, everyone fears losing customers. We are all looking for new customers and talking about "organic" growth. We may have an idea of what it costs us to replace a customer...but do we take the steps to learn and change that?
From a go-go-go type of business person, I can say that this book gives practical, thoughtful, insightful, and impassioned information that will steer you through a process - so you can actually take action and 'Measure Up' with your business going forward. This is an interesting read and you will have many "A ha!"' moments as you read it. It is also something you can reference at any time to guide you." E. McNeely, Training & Development Manager, Exel Transportation Services, Inc.
"I wish I had had the opportunity to read this book before we embarked on our own project with Dunvegan, as it would have given me the insight on what to expect so that I was better prepared on the depth and scope of the work that Dunvegan does." C. Senyk, CFA, Director of Portfolio Management
Mawer Investment Management Ltd.
"A must-read, especially for those who believe in marketing as a philosophy of doing business." M. E. Lane, President, Third Sector Group
"Anne Miner is the premier professional in the field of Customer Satisfaction. Her new book, Measuring UP!, is a compilation of cutting-edge thinking in understanding and connecting with customers. She extends customer insight into actionable solutions that directly impact operating performance."
R. Crabtree, Chief Executive, Marketing Outcomes Incorporated
"Measuring Up! is a must-read for business to business marketers that want to launch or recharge customer satisfaction initiatives that can dramatically help improve customer relationships and the bottom line." H. C. Vera, Group Director Supply Chain Solutions, Ryder Systems Inc.
Please contact us if you wish to order the book in larger volume. Special pricing may be available.